Listings, not lists

Stop dialing.
Start listing.

PreListingPro identifies inherited homes within days of the date of death — months before most other probate vendors have the lead — then runs your branded outreach for you. Your postcard is the first calm, useful message the family sees.

Most counties are still exclusive. Early agents lock in the territory.
Your Brokerage
PHOTO

When you’re ready, I’m here to help.

If your family is navigating the sale of an inherited home, I’d like to offer my help — at no obligation. I work with heirs every week and know how overwhelming this time can feel.

— Your Name
Your Brokerage · (555) YOUR-NUM
Coverage live in all 50 states + DC
3,300+ countiesDeath noticesVital recordsDeeds & probate
Every touchpoint, your brand

Your photo. Your name.
Your brokerage. Every time.

When a postcard lands in an heir’s mailbox, they see you — not us. The call that comes back rings your phone. The QR scan opens your website. Two pieces below: the first touch, and a later follow-up in the 12-month sequence.

TOUCH 01First card — arrives within days
YOUR PHOTO
Your Name
Your Brokerage · License #XXXXXX

How I help families with an inherited home

  • Free market valuation of the property
  • Connections to estate attorneys and CPAs
  • As-is and cleanout options when needed
  • Coordination with executors and co-heirs
Reach me directly
(555) YOUR-NUM
Not a solicitation if you are currently working with another agent. Tracking code: PB-XXXXXXXX
TOUCH 04A later, warmer follow-up — months in
A note when the time is right

“Whenever your family is ready, the offer still stands.”

No rush, no pressure. When you decide it’s time to talk about the home, I’m one call away — and I’ll handle the parts that feel overwhelming so you don’t have to.

PHOTO
Your Name
Your Brokerage
Every color, line of copy, and disclaimer is configurable
QR codes route to your site with conversion tracking baked in
Salutation tested for tone — never addresses the deceased
The lead-gen treadmill

Everyone else sells you more numbers to dial.

The portal-lead and dialer industry has one answer to weak conversion: buy more leads, dial more hours. The numbers stopped working years ago.

$150+
Average cost per portal lead today
200+
Portal leads typically required per closing
500+
Cold dials per closed deal on most lists
10×
Portal lead-cost inflation over the last decade
Industry estimates from public lead-vendor pricing and conversion data.
Why top producers chase listings

The money has always been on the listing side.

Every veteran coach teaches the same thing: listings make you the employer in your community, while buyer-side work makes you an employee — dependent on someone else’s inventory.

The agents who dominate a market don’t win on follow-up. They win on access — being first to the inventory before anyone else knows it exists.

Listings compound.

A listing in your sign yard generates buyer calls, neighbor calls, and the next listing call. A buyer side closes once, then ends.

Early access wins, every time.

Expireds convert at ~30 days because everyone calls them in the first 48 hours. Showing up first changes the math entirely.

Exclusive where we can be.

Most counties today still have one PreListingPro agent. When a county fills, we cap how many agents enter and guarantee each a minimum monthly lead volume.

The niche no one wants to touch

Probate is the most under-served listing pipeline in real estate.

<10%
of agents specialize in probate

While 90% of the industry fights over the same expireds and Zillow leads, the probate channel sits wide open in nearly every county.

8–12%
probate conversion rate

Versus 2–4% for traditional seller leads. Heirs in probate are some of the most motivated sellers you’ll ever meet — they need to sell.

60–180
day pre-MLS window

Most other probate vendors don’t deliver leads until 3–6 months post-death. We surface the family within days, so you use the full window.

The timing moat

You reach the family months before anyone else.

Same starting line — the date of death. Here’s when your branded card lands versus when a typical probate vendor even has the lead.

Day 0 · deathMonth 1Month 3Month 6 · MLS
You
Your branded postcard lands — within days
Other vendors
They finally get the lead — 3–6 months later
Your head startYou own the relationship for the entire window before a competitor even knows the lead exists.
What most services do

Wait for the probate court filing to land, scrape it, and sell the same list to every realtor on their roster. By the time the lead reaches you, several agents are already mailing the same family — and the listing is days from the MLS.

What PreListingPro does

We surface the family the moment death notices and vital records make it possible — often before a probate case is even opened. Your branded postcard is the first communication they receive, and you own the relationship before any competitor knows the lead exists.

The product

It’s not a lead list. It’s your marketing department.

Other services dump a CSV in your inbox and wish you luck. We run the outreach for you — fully branded under your name — so all you do is answer the warm replies.

STEP 01

We find the homes

We cross-reference death notices, vital records, deeds, and probate filings across all 50 states — identifying the family within days of the date of death.

STEP 02

You brand it once

Upload your headshot, logo, brokerage, and contact info. We build your postcard system around YOUR brand — not ours. Heirs see you, not us.

STEP 03

We run the touchpoints

Your first card lands months before competitors have the lead. A respectful follow-up sequence runs across the next 12 months. We print, mail, and track.

STEP 04

You answer warm replies

Heirs scan the QR code or call the number on the card — both branded to you. They reach out when they're ready. No cold dials, ever.

Coverage

Pre-listing leads in all 50 states.

Probate coverage is live across every state and DC. Most counties still have a single PreListingPro agent — and that agent gets every lead we surface in the territory. Tell us your county and we’ll show you what’s open.

See it in your county

Request a demo.

Tell us a bit about your business and we’ll be in touch within one business day — the probate pipeline in your county, the branded postcard system, and what monthly volume to expect. No commitment.

  • Personalized walkthrough of your territory
  • Expected lead volume for your service area
  • Live preview of your branded postcards
We’ll reply within one business day.
Common questions

Common questions

Most probate lead services in this category rebuild their list from probate court filings — often a 3-to-6-month lag from the date of death — and the same list typically gets sold to every realtor on their roster. By the time you receive it, several other agents are usually already mailing the same family. We surface the family within days of the date of death from death notices and vital records, then mail your branded postcard on a respectful schedule. You become the trusted name months before any competing service has the lead.

Be the agent the
heirs already know.

When your county’s next probate listing hits the market, you want to be the name on the kitchen counter — not the eighth cold call.