Lead Generation
June 4, 2026 · 10 min read
The Pre-Listing Mailer Math: Why Generic Farming Returns 1 Call per 500 Postcards
If you have ever run a farming campaign, you already know the math is brutal. Here is why the typical farm returns under 0.2%, what every step of the funnel actually costs you, and what has to change for direct mail to produce listings instead of recycling.