PreListingPro (“PreListingPro,” “we,” “us,” or “our”) provides a software-as-a-service platform that identifies inherited-home opportunities from public records and runs branded direct-mail outreach on behalf of real estate agents (“Subscribers”). This Privacy Policy describes how we collect, use, and disclose information in connection with our website (prelistingpro.com) and our Subscriber portal at portal.prelistingpro.com (together, the “Service”).
By using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, do not use the Service.
1. Information We Collect
Subscriber account information. When you create a Subscriber account we collect your name, email address, phone number, real estate license number, brokerage affiliation, headshot, and payment information (processed and stored by our payment processor; we do not retain card numbers).
Public-record lead data. Our platform aggregates publicly available information from probate court filings, county recorder/register-of-deeds records, county assessor records, vital-records indexes, obituaries, and voter registration files. This may include the names of deceased persons, names of personal representatives or executors, property addresses, estimated home values, mortgage balances, mailing addresses, and (where available) phone numbers.
Usage information. We log device, browser, IP address, pages visited, and interaction events when you use the Service to operate, debug, and improve the platform.
Communications. When you contact us, we retain a record of the conversation.
2. How We Use Information
We use the information we collect to:
- Provide, maintain, secure, and improve the Service.
- Identify pre-MLS inherited-home opportunities in your service area and surface them in your dashboard.
- Print and mail branded postcards to the heirs and personal representatives associated with those opportunities, on your behalf and under your name.
- Route inbound responses (QR scans, calls, emails) back to you.
- Process payments, prevent fraud, and enforce our Terms of Service.
- Send transactional and (with consent) marketing communications.
3. How We Share Information
With your authorized brokerage and team members. If you grant access to a colleague within your brokerage or team, they can see the leads in your shared territory.
With service providers. We share information with vendors who perform services on our behalf: payment processing, mail printing and delivery, postal address verification, email delivery, hosting, monitoring, and analytics. Each provider is contractually bound to use the information only for the purpose of providing the service.
With recipients of branded postcards. Postcards printed and mailed on your behalf display your name, headshot, brokerage, license number, and contact information. They do not display PreListingPro’s name or branding.
For legal reasons. We may disclose information when required by law, subpoena, court order, or to protect the rights, property, or safety of PreListingPro, our Subscribers, or others.
Business transfers. In the event of a merger, acquisition, or sale of assets, information may transfer to the successor entity. We will provide notice before this happens.
We do not sell Subscriber account information. We do not sell aggregated public-record data to third parties unrelated to providing the Service.
4. Sources of Lead Data and Lawful Use
The lead data we surface is sourced exclusively from publicly available government records (probate filings, deeds, assessor records, vital records) and public obituaries. We do not purchase or scrape consumer credit-bureau records, social media data, or any other non-public personal information.
Direct mail to a recently bereaved household is a regulated activity. Our outreach templates are designed to comply with the National Do Not Call Registry (postcards are not covered by DNC, but our subscribers’ phone outreach is), CAN-SPAM (for any email follow-up), NAR Code of Ethics Article 16 (we do not contact heirs who already have a listing agreement on the inherited property), and applicable state real-estate-commission solicitation rules. Subscribers are responsible for their own compliance with broker and state-specific requirements.
5. Your Choices
Account information. You can update your profile information at any time in the Subscriber portal. You can request account deletion by emailing privacy@prelistingpro.com; we will delete or anonymize your account information within 30 days, subject to retention obligations for billing and legal compliance.
Marketing communications. You can opt out of marketing emails using the unsubscribe link in any marketing email. Transactional emails (billing confirmations, security notifications) cannot be opted out of.
Cookies and tracking. Our marketing site uses minimal cookies for analytics. You can disable cookies in your browser; the Service will still function.
6. Privacy Rights for Persons Named in Lead Data
If you are named in lead data that PreListingPro surfaces (typically as a deceased person, heir, or personal representative), you may request that we suppress your record from future Subscriber dashboards and outreach. Email privacy@prelistingpro.com with the property address, deceased person’s name, or any identifying detail; we will suppress matching records within 30 days. We cannot retroactively recall postcards already mailed.
We do not control or own the underlying public records; suppressing a record in PreListingPro does not remove it from the original court, county, or vital-records source.
7. Data Security
We use industry-standard technical and organizational measures to protect information: encryption in transit (TLS), encryption at rest for sensitive fields, role-based access controls, vendor security review, and ongoing monitoring. No system is perfectly secure; we cannot guarantee absolute security but we will notify affected Subscribers and applicable regulators of any qualifying data incident as required by law.
8. Data Retention
Subscriber account data is retained for the duration of the subscription plus a reasonable post-termination period (typically 7 years) for billing, tax, and legal compliance. Lead data is retained for as long as we operate the Service; suppression requests under Section 6 are honored within 30 days.
9. Children
The Service is not directed to children under 18 and we do not knowingly collect information from them. If we learn we have collected information from a child under 18, we will delete it.
10. International Users
The Service is operated from the United States and is intended for users located in the United States. If you access the Service from outside the U.S., your information will be transferred to and processed in the U.S., which may have data-protection laws different from those in your jurisdiction.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated version at this URL with a new “Last updated” date. Material changes will be communicated by email to active Subscribers.
12. Contact
Privacy inquiries: privacy@prelistingpro.com. General contact: hello@prelistingpro.com.